Reflection

After a long and windy 3 months of posting up blogs, I have decided that reflect back on the issues and things I encountered in the Issues in Publication and Design subject. I would like to say that it was rather shocking to find out the many theories and principles applied in a document. Document design concepts as proposed by Reep (2006) explained to me how both visuals and text must complement each other in order to produce high salience materials. Besides that, the effectiveness of writing as described by Putnis and Petelin (1996) too gave me lots to think about as I didn't know it was in the document's context and readership.

What's more, the issues mentioned in my blog gave me a different perspective on them. Knowing how to self censor has truly saved me from trouble and embarrassment. Regardless using either social sites or blogs, I still would reconsider words I used. Additionally, I have also learnt how to treat sensitive issues like religion and racism better as this subject has been repeated many times in my course. Lastly, I’m happy that this subject has taught me many things that would assist me in my communication course and in the future when I encounter issues that concern publication and design

Reference

Putnis P & Petelin R 1996, ‘Writing to communicate’, in Professional communication, Prentice Hall, Sydney.

Reep D 2006, ‘Principles of document design’, in Technical writing, 6th edn, Pearson Edu, Inc., New York.

The Next Level: Online Videos to report News

 

Internet Superpowers

YouTube, MetaCafe and Dailymotion, are today's top running media hosting websites and the society are labeling this statement as a hardcore fact. Online videos today can branch out from music to news, and movies to D.I.Y videos, it doesn't matter what you want because they have it all. And this may be the reason why media websites are crawling all over them.

O'Neill's (2011) article that reviews D S Simmon's survey covers the fast growing phenomenon. In the survey, it is said to be a total 85% of online media websites are now using online video content to cover the news, jumping a third from last year (O'Neill 2011). The amount of users mentioned would suggest that the news industry has taken a turn on its toll and is now upon online videos. With the perks online videos give, it wouldn't surprising if it has more viewers than print media. The news online would be faster, more entertaining, creative, up to date, have real time coverage and even have live postings compared to a day to day newspaper. Besides that, the users would prefer an audio-visual experience more rather than words on a paper; it would also benefit the handicapped. Additionally, O'Neill (2011) mentions that consumers these days have shorter and shorter attention spans and watching a short video is often preferable to reading a long news article. What's more, users can interact using the internet to browse through online videos. One can also post a video response or comment on the watched video which will be replied almost immediately by others. For example, a person can watch the news on YouTube and later post up his/her views on the issue. Sad thing is, not many people uses this often, as they prefer commenting on the video as anonymous people.

On the business aspect, advertising online can boost sales as it can be distributed worldwide. According to the DS Simon survey, 80% of the sites are more interesting in monetizing their sites as they consider selling advertising spaces. O'Neill (2011) adds on that 'video is a great channel for monetization..'.

As an audience, I find that online sources are less reliable but there is more variety to them. Apart from that, everything is easy to access and entertaining.




Reference
O'Niell, M 2011, '85% Of Media Websites Now Use Online Video To Cover News', Social Times, viewed 13 November 2011, <http://socialtimes.com/85-of-media-websites-now-use-online-video-to-cover-news_b60505>.

Media Prima Ad Causes Public to Go Wild

Racism has been an issue that has been brought up over and over again ever since people started noticing their differences in color, shape and culture. There is no doubt that racism would be ending in the 50 years or so, but the society has slowly learnt how to treat sensitive issues like these. Our country, Malaysia which has been through lots of racial incidents, recently hit a speed bump during the Ramadan festival.

The accused

During the festive season, Media Prima Bhd launched a controversial ad on 8TV that brought the public to heavy criticism. The three public-service-announcement-based commercials were about a Chinese girl 'eating in public, wearing revealing clothing and being loud and obnoxious during the Muslim fasting month' (Yong 2011). Seeing that Malaysia has many cultural and situational context, for instance a very sensitive country, multi-race, strong Islamic overrules, and one sided, 8TV should have refrained from the act.

Besides that, the reconsideration of the ad should had went through advertising ethics first before it was aired. As explained by Chris Moore (2004), the choices made by people in advertising are never easy, like he said: 'they are never in black and white. They're subtle, shades-of-grey choices, juicy enough for a Philosophy major'. Referring to his theory, all ads should be thought of in many perspectives of the viewers before releasing them to avoid complications. Not forgetting the society's mindset, it is important to take that into account as the ad is for the multi-cultural society, so you can't please all sides.

Malaysia should be all grown up now.

In my view, there's no need for heavy criticism, a diversify country like Malaysia should have already achieve an agreement on issues like this a long time ago. Our country has been through so much, it should act maturely and calm about incidents like these. Advertisements should be creative, funny, and realistic.




Reference
Yong, HC 2011, 'Media Prima pulls out ‘racist’ Ramadan ads', The Malaysian Insider, viewed 13 November 2011, <http://www.themalaysianinsider.com/print/malaysia/media-prima-pulls-out-racist-ramadan-ads/>.

Moore, C 2004, 'Ethics in Advertising', Advertising Educational Foundation, viewed 13 November 2011, <http://www.aef.com/on_campus/classroom/speaker_pres/data/3001>.

Dodging Copyrights

The internet has brought our society an abundance of information. Question is, where does all these information come from? Sure, there are people who publish their original materials online, but there are also people who cheat their way through originality; they steal. Throughout the years, many cases have been brought to court for appeal and have created a bunch complicated matters for the society. All these would bring us to our next issue, copyrights.

Literally the 'copyright logo'

In Pinchon's (2011) article, she discusses about the copyright issues and mentions that the publishers are frustrated with their inability to keep their materials under control. Additionally, the commentators are also doing their best to carefully source materials in order to avoid complications with copyrights and infringements. Incidents where copyrights are at stake usually end up with the author suing the culprit, for instance, specialized copyright litigation company Righthaven once sued medjacksport.com user, Wayne Hoehn for posting an article for his prompt discussion (Pinchon 2011).

Fair usage of materials

This leads us to the principles on ethical publishing where the concerns on etiquette, fraudulent publications, plagiarism, duplicated publications and authorship is crucial (King n.d). As a writer, one must be aware of the mentioned principles to avoid conflict with copyrights. Regardless rather its online or on paper, sourcing correctly and crediting the author is very important. In Judith's site where she lists a few myths on online copyrights, there are a handful of complicated issues that she gave clarification to. One of the myths that involve the ownership of images states that the consent of the owner should be given first before publication. The site furthers explain the different online publishing issues encountered by us daily. For example, a person can only quote a sentence given that it's not tampered with this is because a tampered sentence would change the authors original meaning (Judith 2007).

While issues like these are easily made, we must all be cautious and be fair to the authors as they have put in hard work into their findings, give the credits to them. No one likes to be taken of their rightful materials 




Reference
Pichon, F 2011, 'Copyrighted material: fair and unfair use', Editors Weblog, viewed 12 November 2011, <http://www.editorsweblog.org/newsrooms_and_journalism/2011/06/copyrighted_material_fair_and_unfair_use.php>.http://www.madjacksports.com/

King, CR n.d, 'Ethical Issues in Writing and Publishing', Oncology Nursing Society, viewed 12 November 2011, <http://www.ons.org/Publications/CJON/AuthorInfo/WritingSupp/Ethics/>.

Judith 2007, '7 Online Copyright Myths', theistudio.com, viewed 12 November 2011, <http://www.theistudio.com/muse/133/7-online-copyright-myths>.

iPad, the 'new' newspaper?

Due to technology, our world has quickly evolved into a computer based only planet. Ever since the creation of Apple's iPad, many task and information can now be accessed through the famous tablet computer. From entertainment to business, the iPad has brought technology into an advancement.With the basis of the iPad, Rupert Murdoch has launched the first ever iPad-only newspaper (Trotter 2011). This event lead to the boost of the iPad's sales which achieved a  whooping 7.26 million devices since its release in April 2010. In addition, papers such as the New York Times and Fox News has decided to  hop in the bandwagon.

Online News on the iPad

Even though, this newly designed application eases our access of information drastically and saves money and time, there are still people who appreciates reading a traditional newspaper. Regardless of its advantage people still prefer the old instead of the new because of the its originality; it just isn't right some say. Considering the fact that a person only has to pay 1 per week or $40 per year which is cheaper than a physical newspaper at $2 per edition for the New York Times or The Washington Post, people still choose traditional newspapers (Trotter 2011).  Whatever the issue, there's always bound to be different expectations by the audience.

Physical Materials

Apart from that, the trending iPad wonder app may also have drawbacks compared to the traditional newspaper. Using the iPad's multi-touch technology which is said to make everything easier and a lot more fun, does not mean its nicer to look at (Apple.com n.d). Readers insist on reading a newspaper as it is physically felt and flip based, instead of touching a screen and scrolling with ones fingers. 


In spite of the so called trend, the media today still has not undergone change. With the radio, television and print materials providing the society with information, the iPad only seems to encourage younger generations to read. The decline in newspaper circulation on the other hand will be continue to decline as news consumption are made online.








Reference
Trotter, C 2011, 'iPad-only newspaper furthers media trend', The Cento, viewed 12 November 2011, <http://www.thecento.com/news/2011/feb/17/ipad-only-newspaper-furthers-media-trend>.

Apple.com n.d, 'iPad', Apple.com, viewed 12 November 2011, <http://www.apple.com/ipad/features/>.