Internet Superpowers
YouTube, MetaCafe and Dailymotion, are today's top running media hosting websites and the society are labeling this statement as a hardcore fact. Online videos today can branch out from music to news, and movies to D.I.Y videos, it doesn't matter what you want because they have it all. And this may be the reason why media websites are crawling all over them.
O'Neill's (2011) article that reviews D S Simmon's survey covers the fast growing phenomenon. In the survey, it is said to be a total 85% of online media websites are now using online video content to cover the news, jumping a third from last year (O'Neill 2011). The amount of users mentioned would suggest that the news industry has taken a turn on its toll and is now upon online videos. With the perks online videos give, it wouldn't surprising if it has more viewers than print media. The news online would be faster, more entertaining, creative, up to date, have real time coverage and even have live postings compared to a day to day newspaper. Besides that, the users would prefer an audio-visual experience more rather than words on a paper; it would also benefit the handicapped. Additionally, O'Neill (2011) mentions that consumers these days have shorter and shorter attention spans and watching a short video is often preferable to reading a long news article. What's more, users can interact using the internet to browse through online videos. One can also post a video response or comment on the watched video which will be replied almost immediately by others. For example, a person can watch the news on YouTube and later post up his/her views on the issue. Sad thing is, not many people uses this often, as they prefer commenting on the video as anonymous people.
On the business aspect, advertising online can boost sales as it can be distributed worldwide. According to the DS Simon survey, 80% of the sites are more interesting in monetizing their sites as they consider selling advertising spaces. O'Neill (2011) adds on that 'video is a great channel for monetization..'.
As an audience, I find that online sources are less reliable but there is more variety to them. Apart from that, everything is easy to access and entertaining.
Reference
O'Niell, M 2011, '85% Of Media Websites Now Use Online Video To Cover News', Social Times, viewed 13 November 2011, <http://socialtimes.com/85-of-media-websites-now-use-online-video-to-cover-news_b60505>.
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